Consulting & Fractional Services
Most early-stage companies know they need partnerships but don't have the budget or knowledge to hire a VP of Partnerships. That's where we come in.
The Challenge
You've hit $1-5M ARR on founder-led sales but know that 65% of B2B revenue flows through indirect channels. You need a partner motion but don't know where to start.
You brought on a junior partnerships hire without the strategy, playbook, or executive sponsorship to make it work. Now you're skeptical the channel even matters.
Agencies, consultants, and integrators are reaching out wanting to resell or refer your product — but you have no structure, incentives, or enablement to support them.
What We Offer
A focused 2-4 week engagement to design your channel strategy from scratch. We assess your market, identify ideal partner profiles, define program economics, and deliver a 90-day execution roadmap.
Best for: Seed to Series A companies exploring channel for the first time.
Embedded, part-time partnership leadership. We build and run your partner program — recruiting partners, designing enablement, structuring deals, and owning the revenue number. 2-3 days per week for a quarter or longer.
Best for: Series A-B companies ready to build but not ready to hire full-time.
End-to-end program build: partner tiers, incentive structures, co-marketing frameworks, deal registration, enablement content, and launch execution. We hand you a running program, not a strategy deck.
Best for: Companies with partner demand but no program infrastructure.
Why DER
Created the playbook for engaging private equity firms and their portfolio companies as a distribution channel — from zero to scaled program.
Built the framework for managing thousands of agency and technology partners across tiers, delivering 9-figure ARR and 180% YoY growth with automated enablement and performance incentives.
Structured and negotiated one of Web.com's largest enterprise channel deals, working directly with C-suite stakeholders across a complex multi-quarter sales cycle.
Built the partner ecosystem from scratch in new markets — recruiting agencies, establishing integrator relationships, and creating localized go-to-market motions across 6 countries.
How We Work
30-minute conversation to understand your business, market, and what you've tried. No pitch — just diagnosis.
Within 48 hours, you get a clear scope, timeline, and pricing. No 20-page proposals. One pager with deliverables.
We start building. Weekly check-ins, shared workspace, real deliverables every week. You see progress from day one.
No commitment, no pitch deck. Just a conversation about whether partnerships are the right growth lever for your business.